Why Your Company's Tech Transformation Starts With the Backend

When people think about the technology at Starbucks, free Wi-Fi, the loyalty program, mobile payments, or remote ordering usually come to mind. But it all started in a far less sexy way. Here’s why your company’s tech transformation starts with the backend. Most major technology overhauls start with a company's backend--the tech running behind the […] The post Why Your Company's Tech Transformation Starts With the Backend appeared first on ReadWrite.